“Realize what you really want. It stops you from chasing butterflies and puts you to work digging gold.” (William Moulton Marsden) My favorite word in goal setting, and in success in general, is the word “Clarity.” There is a direct relationship between the level of clarity you have about who you are and what you want, and virtually everything you accomplish in life. Superior men and women invest the time necessary to develop absolute clarity about themselves and what they really want, like designing a detailed blueprint for a building, before they begin construction. Average people just throw themselves at life, like a dog chasing a passing car, and wonder why they never seem to catch anything, or keep anything worthwhile. Henry David Thoreau once wrote, “Have you built your castles in the air? Good. That is where they should be built. Now, go to work and build foundations under them.” In this chapter, you begin to crystallize your visions and values into concrete goals and objectives that you can work on, every single day.